Customer Returns Processing

Posted by Kristen Melendez on Thu, Feb 28, 2013 @ 03:55 PM
For ecommerce retailers, having a clear returns policy is extremely important in converting visitors to customers.  Online shoppers want a reasonable guarantee that if the product they order is not what they expected, they will be able to return it with minimal effort and cost.  While returns are not typically on a retailers short list of ways to increase sales, returns need to be recognized as part of a retailers overall equation for acquiring and retaining customers.

It is important to work with a reverse logistics partner who understands every aspect of returns processing, from the return authorization process all of the way through to maximizing the downstream value of returned merchandise.  If your resaleable product is not being returned to stock in a timely manner, you risk losing sales and duplicating stock.  This can add up to a lot of money spent unnecessarily.

The document found below provides in depth view of the benefits of a well managed revers logistics program.

The Reverse Logistics Association: "Leveraging all 5 R's of Effective Returns Management" by Kate Vitasek, Karl Manrodt and Peter Murphy

Topics: Returns, Retail, Reverse Logistics