With the introduction of the iPhone 6+ and Samsung’s Galaxy, there’s an ever-growing trend to make smartphones with bigger and bigger screens. Now screens can be as large as 7 inches, allowing the user to make far more use of wifi and other services typically conducted on a computer or laptop. This changes the game for ecommerce. Shoppers will be utilizing their smartphones on the go to make purchases, and that could mean less brick-and-mortar sales and more ecommerce sales for you.
Your customers want a seamless buying experience no matter what the channel or medium—be it ecommerce, brick-and-mortar, or mobile shopping. Your goal is to ensure that, no matter the channel, you’re providing good experiences for your customers, and that’s why you need to be able to process orders from mobile phones quickly and easily. This often means updating your purchasing site to be compatible with mobile phones so customers don’t have to wade through small text and clicking options with a small phone. Better yet, it might mean developing an app that allows your customers to search without navigating a website.
One way to encourage mobile ecommerce sales is to offer mobile-limited incentives such as coupons and sales when customers buy online. After one good mobile shopping experience, your customers will be more likely to use their smartphones again in the future when you aren’t offering mobile-only incentives. That way, you won’t lose a sale when the customer isn’t in the store. During the holiday shopping season, more and more consumers will be relying on their phones to make orders, and this is a great time to offer mobile-only sales during Black Friday.
Consolidate Product with Mobile Sales
Rather than having to consistently overstock your retail stores to ensure your product is available whenever the customers needs it, more ecommerce and mobile sales allow you to centralize your distribution at a hub. With this centralization, you decrease some of the stress retailers feel, especially during the holiday shopping season. But that means you need a solid system in place to process the rise in ecommerce and mobile sales.